Posts by Scott Goodson → Page 6

  1. Advertising 3.0 - Movement Marketing

    Posted by Scott Goodson on 8th Oct 2011

    Forget about ads. Spark a movement instead. Brands today can’t ignore the fact that the marketing landscape has radically altered in favor of movement marketing. There hasn’t just been a shake-up here, there’s been an earthquake. Why? TV,...

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  2. Why the past can be the key for future brand success

    Posted by Scott Goodson on 7th Oct 2011

    Hands-up if you’ve noticed that many popular brands are reviving themselves by dredging up the past. Why? We’re all hungry for retro. Look at Nike. It has enjoyed recent success by launching styles influenced by what you may have worn on your...

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  3. How to get ahead in advertising

    Posted by Scott Goodson on 6th Oct 2011

    Think back to 1989. A young executive struggles to make his mark in the advertising world, tasked with coming up for a slogan for a new pimple cream product. Sounds like a plot from a movie? It was. But the pimple principle is still the same. How...

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  4. The rules of Cultural Movement Marketing

    Posted by Scott Goodson on 5th Oct 2011

    Once a brand has a successful Cultural Movement, it can achieve anything. But for a Cultural Movement to truly work, there are some key golden rules you have to follow. Start from within... the very core of a Cultural Movement should always come...

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  5. Online ads click up $26BN revenue

    Posted by Scott Goodson on 26th Sep 2011

    New stats have shown that in 2010 online advertising revenue hit a whopping $26bn in the US alone. When you consider that in 2000 online ad revenue stood at just over $8bn, you can see how many of us have spent the last decade online to generate...

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  6. Playing the Ad Game

    Posted by Scott Goodson on 12th Sep 2011

    Where did you see adverts today? In your newspaper? Magazine? TV and radio? Whilst surfing the net? How about when you play the latest video game on your console or games app on your mobile phone? There are over 1.5 billion gamers across the world...

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  7. How Cultural Movements can net the Baby Boomers

    Posted by Scott Goodson on 5th Sep 2011

    The New York Times has reported that brands have started to turn their attention to the one group of people amongst us who may still have disposable income during these times of recession – the over 55s. And for good reason. Statistics show that...

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  8. The Smart way to market a car

    Posted by Scott Goodson on 31st Aug 2011

    Here’s a question: how do you turn something small into something big? Making one of the tiniest cars on the road stand out amongst its sizeable competitors was our challenge for smart USA. So what did StrawberryFrog do? We got smart. We...

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  9. You can't silence Social Networking

    Posted by Scott Goodson on 29th Aug 2011

    Social networks were invented for one reason only – so we could communicate. So what do you think happens when someone tries to stop us talking? Over in the UK, a well-known, highly-paid soccer star tried to force Twitter to reveal the...

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  10. It's Tweet Time for Ben & Jerry's

    Posted by Scott Goodson on 22nd Aug 2011

    Eating ice-cream is a guilty pleasure, but now you can truly enjoy your favorite flavor and feel good about yourself. Ben & Jerry’s may not be the first name you think of when looking at brands who truly strive to achieve positive change through...

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