Posts by Scott Goodson → Page 5

  1. How to make amazing Branded Apps

    Posted by Scott Goodson on 4th Nov 2011

    A new report has found that more than nine in 10 of the world’s biggest brands now have apps for things like smartphones and tablet devices. The research, carried out by analytics company Distimo, discovered that 91% of the companies featured in...

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  2. A key ingredient to Successful Movement Marketing

    Posted by Scott Goodson on 1st Nov 2011

    Did you know that socially engaged consumers spend more on brands than those people who don’t interact? That’s according to a new Bain & Company report, which studied social media and its role in marketing. Apparently, the study found that...

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  3. Why following the crowd means brand success

    Posted by Scott Goodson on 1st Nov 2011

    Let’s just imagine that you see a TV commercial for a product. It seems good….too good to be true. Do you trust it? Now let’s imagine one of your social media friends ‘likes’ the very same product. Would you be inclined to buy it now? Of...

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  4. Marketing to youth? It's child's play

    Posted by Scott Goodson on 31st Oct 2011

    There’s one group of consumers today who have their finger on the pulse more than any other. They have money to spend and know exactly what to spend it on. Capture their interest, and they’ll be your ideal customer, spreading your message like...

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  5. Time for some Tweet advice

    Posted by Scott Goodson on 25th Oct 2011

    If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first launch on Twitter, you may not even...

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  6. What the world needs now: Global brands for the Global Generation

    Posted by Scott Goodson on 19th Oct 2011

    What is it about being a true global brand these days? Do we still have to think global and act local? Or has the web changed all that, bringing the world together more than ever before? Globalization has always been something that the advertising...

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  7. The secret of 'Like' Longevity

    Posted by Scott Goodson on 17th Oct 2011

    If you’re a brand on Facebook, how do you ensure you get fans to not only ‘like’ you, but keep on liking you? Facebook is one of the biggest platforms on the internet today. In order to secure like longevity, you have to not only have to...

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  8. How to build a strong following on Twitter

    Posted by Scott Goodson on 11th Oct 2011

    Building a good following on Twitter is like sparking a Cultural Movement in itself. You have to add real value to your Twitter account, giving people a valid reason to follow you. But achieving a decent number of followers isn’t as easy as you...

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  9. Billions of people want the Super Brand Religion

    Posted by Scott Goodson on 10th Oct 2011

    Today the world has 6.92 billion people. They all wake up and look for the sun in the sky. They also look up at super brands and aspire to belong. The future is bright for brands that evolve their consumers into passionate advocates. Loyal...

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  10. So about this 'Facebook' thing...

    Posted by Scott Goodson on 9th Oct 2011

    Ok, most brands these days have a Facebook page. But is it achieving all it could be? If you’re just social networking as a ‘me too’ exercise then you’re missing a huge trick. Not in terms of sales – Facebook isn’t a site that’s...

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