Posts by Scott Goodson → Page 2

  1. The Girl Epidemic... Have you caught it yet?

    Posted by Scott Goodson on 11th May 2012

    There’s a new virus spreading on the internet….it’s called The Girl Epidemic and it’s coming your way. The Mahindra Foundation USA through its project Nanhi Kali has once again succeeded in raising the plight of Indian girls by sparking a...

    Read more

  2. Cultural Events = Cultural Movements

    Posted by Scott Goodson on 27th Apr 2012

    There’s now officially less than 100 days until the world’s attention focuses on London and the 2012 Olympics. Of course any major sporting event – whether the Olympics or the Superbowl - is a golden opportunity for brands to race ahead not...

    Read more

  3. Brand Flavors - a recipe for success?

    Posted by Scott Goodson on 24th Apr 2012

    So you already buy a particular brand. You like it…you trust it….you ‘auto-shop’. From the brand’s point of view – job done? Actually no. It’s one thing to get you to buy a brand. It’s another to keep you interested in it. And some...

    Read more

  4. Want Brand Success? Make Your Customers Cry, But Don't Stop There

    Posted by Scott Goodson on 12th Apr 2012

    We all love things that make us laugh. Or that make us cry. Brands know this – it’s why there are tons of commercials which have really gone all out and not just tugged on our heart strings but really yanked them. Who could forget Google...

    Read more

  5. Cultural Movements? It's just Puppy Love

    Posted by Scott Goodson on 10th Apr 2012

    I’d like you to meet Fiona. You may not have heard of this little dog – yet - but once you’ve watched the following video I guarantee that you’ll be telling everyone the story of this heartwarming hound, passing it on via social networks,...

    Read more

  6. A rebel with a cause

    Posted by Scott Goodson on 2nd Apr 2012

    We already know that if you’re a brand, to connect with teenagers you need to have a purpose. is an organization that does just that – it brings together teens, brands and causes. For this group, those aged between 13 and 25,...

    Read more

  7. You'd be mad to miss this issue

    Posted by Scott Goodson on 21st Mar 2012

    When was the last time a TV show directly impacted on so many different aspects of our lives? Fashion, advertising, beauty….the country – and indeed the world - has gone Mad Men crazy. The marketing has been controversial at times (the...

    Read more

  8. Movements in 123 to win an iPad3

    Posted by Scott Goodson on 15th Mar 2012

    What exactly is a Cultural Movement? An ongoing relationship between brand and consumer? A shared passion to make a change for the better? Or just a clever way for a brand to get you involved and ultimately buy their product? It's all of the above...

    Read more

  9. Kony 2012 - a movement to help the 'Invisible Children'

    Posted by Scott Goodson on 7th Mar 2012

    There’s a movement spreading across the web right now in the form of a documentary film and campaign, which hopes to raise support for the arrest of Ugandan rebel leader Joseph Kony. Called Kony 2012, the film was made by 'Invisible Children'...

    Read more

  10. You've joined the Uprising, now buy the book!

    Posted by Scott Goodson on 5th Mar 2012 is a free, online community designed to teach you about movement marketing and how to spark cultural movements. It was something I wanted to launch to help others in the advertising industry, creating a place where we could...

    Read more