You've joined the Uprising, now buy the book!

Posted on 5th Mar 2012 by Scott Goodson in Blog is a free, online community designed to teach you about movement marketing and how to spark cultural movements. It was something I wanted to launch to help others in the advertising industry, creating a place where we could all come together and be inspired.

Now I’ve written my own book to help even further. Called ‘How to Build a Brand and Change the World by Sparking Cultural Movements’, the book is available to buy from Amazon and Barnes & Noble. Or there are Kindle and Nook eBook editions available via the same online stores.

So what have people said about my book? Guy Kawasaki, author of Enchantment and Former Chief Evangelist of Apple, said: “Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers.”

Daniel H. Pink, author of Drive and A Whole New Mind, said: “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what makes people move to action, then create a way to support and enhance that movement with your product, service or craft. I call that a winning strategy.”

Adam Morgan, author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, commented: “One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. For any challenger needing to change the conversation about their category, Scott’s blueprint for creating, enabling and respectfully flourishing in a movement is essential stuff.”

And last but not least, Sally Hogshead, author of Fascinate and creator of, said: “Until now, cultural movements have been sporadic and random. Uprising reveals an insider’s look at how these movements actually occur – and, how to make them happen for your brand and your purpose.”

If you’d like to purchase a copy of ‘How to Build a Brand and Change the World by Sparking Cultural Movements’, go to Amazon or Barnes & Noble today. Please note, a portion of the book sales will be donated to Nanhi Kali at Educate Girls.

blog comments powered by Disqus