Blog

  1. Would a Facebook 'Like' make you buy a sweater?

    Posted by Scott Goodson on 21st Jan 2013

    OK let’s be honest….do other people’s opinions influence what clothes you buy? You may say no but subconsciously, the answer is probably yes. We all want others to think we look good….would you really step out in a dress or sweater which...

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  2. Obama's Gun-Control has this growing Mom Movement behind it

    Posted by Scott Goodson on 21st Jan 2013

    If you start to see 1MM4GC chalked on your sidewalk or bus shelter, don’t assume it’s urban graffiti. For it carries an important message. 1MM4CG is the stamp of One Million Moms for Gun Control - and this insignia is the latest campaign by...

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  3. Q&A:Scott Goodson 氏の新刊:"Uprising"について StrawberryFrogにて

    Posted by Scott Goodson on 22nd Nov 2012

    ニューズウィーク紙のお勧め新刊リストにも掲載された、「Uprising: How to Build a Brand and change the world...

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  4. How to Survive in Advertising

    Posted by Jennifer Hohn on 2nd Nov 2012

    A lot of extremely credible, and no doubt, scientifically-tested rules that apply to horror movie survival can be used to ensure our own advertising industry longevity. I'll get back to that in a minute. First, we must be aware of another...

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  5. Slacktivism. Or How We Support Without Real Support.

    Posted by Scott Goodson on 24th Sep 2012

    A LIKE should never be just a LIKE and a ReTweet should never be just a ReTweet. Cause related social media ask should entail tangible outcome to each action should it be donation or viral promotion.

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  6. Instagram - are you a fan?

    Posted by Philip Holdsworth on 7th Aug 2012

    In 2012, human beings are now beginning to embrace social media and introduce it into their day-to-day life. But just when we are beginning to get used to tweeting each other and liking interesting things, a new social network has come to a head...

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  7. Social Networking’s Gender Gap

    Posted by Sylvia O'Hagan on 26th Jul 2012

    When it comes to social networking practices and preferences, the gender gap is alive, well…and huge it seems. A recent infographic by data journalist and information journalist David McCandless noted stats on how men and women differ as to the...

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  8. Uprisings: Big In Russia

    Posted by Liz Wilson on 24th Jul 2012

    The book "Uprising" by author and Founder of StrawberryFrog, Scott Goodson, is wonderful and inspiring. He is a pioneer. I would like to share my thoughts about the thinking in this book and the insights Scott provides on movement marketing...

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  9. 'Anti-ad' movement hi-jacks hoardings

    Posted by Scott Goodson on 24th Jul 2012

    You know that billboard you drive past every day? Don’t be surprised if tomorrow it looks somewhat different. A new global guerrilla movement to fight against brand intrusion is literally taking it to the streets in the UK and pasting over...

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  10. Build it right and they will come

    Posted by Sylvia O'Hagan on 24th Jul 2012

    Much is discussed about the need for brands to have a social media presence and engage on networks like Facebook, Twitter, Pinterest, etc. More and more companies are also seeing the value, and ROI, of building and nurturing their own online...

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