Want to learn about Cultural Movements?
Welcome to Uprising
In the world of marketing and advertising, everyone strives for one thing - to stand out from the crowd. But how about instead of separating ourselves, we bring this crowd together? We unite them in a common cause. We share their interests. We ignite their passions. And in doing so, we create a Cultural Movement, which achieves far more than any typical marketing or advertising campaign ever will. Curious? Want to learn more? Then join us. Become an Upriser and be part of something big. Join the Uprising…
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Seven personalities of a Social Executive
What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece “The 7 Personality Types of...
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Don’t just shop, shwop
I know very little about fashion. Ask my wife. I don’t stop wearing stuff just because it’s no longer ‘in’ – maybe because it never was. But I do still have piles of clothes lurking at the back of my closet, that haven’t seen daylight...
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Why money isn't the main motivation anymore
I'm in the process of reading Scott Goodson's 'How to Build a Brand and Change the World by Sparking Cultural Movements and it's interesting reading, particularly as its entire theme is about 'movements' and how shared passions, interests and...
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Six billion friends or completely alone?
“The experience of losing our Internet connection becomes more and more like losing a friend,” says Betsy Sparrow, assistant professor of psychology at Columbia University. Her research is described in a recent TIME article, and she states...
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UAE Rappers and Soul Singer
As Uprising has said before, the best big ideas come from creating something genuine and good. They also require the people who appreciate them to tell others to do the same. A talented, new music movement is emerging in the Middle East, in the...
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The Girl Epidemic... Have you caught it yet?
There’s a new virus spreading on the internet….it’s called The Girl Epidemic and it’s coming your way. The Mahindra Foundation USA through its project Nanhi Kali has once again succeeded in raising the plight of Indian girls by sparking a...
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Brands under pressure: The brand lives in the Employees Voice
Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the...
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Accepting what we see and doing what must be done
Recently while browsing through a magazine I noticed a picture of the world’s first digital camera from 1975. It was a robust-looking machine weighing four kilos (about 9 lbs), and in addition to the camera itself there seems to be what looks...
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The Changing Face of Retail - Where Fashion Meets Tech
I was lucky to be a VIP guest at DecodedFashion in New York this week, a new annual conference that brings the fashion and tech industries together for the first time, offering the very best innovators, brands and creative firms from across the...
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Cultural Events = Cultural Movements
There’s now officially less than 100 days until the world’s attention focuses on London and the 2012 Olympics. Of course any major sporting event – whether the Olympics or the Superbowl - is a golden opportunity for brands to race ahead not...
