1. Brands under pressure: The brand lives in the Employees Voice

    Posted by Cheryl Burgess on 7th May 2012

    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the...

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  2. Accepting what we see and doing what must be done

    Posted by Lars Göran Johansson on 2nd May 2012

    Recently while browsing through a magazine I noticed a picture of the world’s first digital camera from 1975. It was a robust-looking machine weighing four kilos (about 9 lbs), and in addition to the camera itself there seems to be what looks...

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  3. The Changing Face of Retail - Where Fashion Meets Tech

    Posted by Katy Cowan on 1st May 2012

    I was lucky to be a VIP guest at DecodedFashion in New York this week, a new annual conference that brings the fashion and tech industries together for the first time, offering the very best innovators, brands and creative firms from across the...

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  4. Cultural Events = Cultural Movements

    Posted by Scott Goodson on 27th Apr 2012

    There’s now officially less than 100 days until the world’s attention focuses on London and the 2012 Olympics. Of course any major sporting event – whether the Olympics or the Superbowl - is a golden opportunity for brands to race ahead not...

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  5. Young at heart

    Posted by Mike Bayfield on 27th Apr 2012

    Way back, when Dallas was still on TV and Margaret Thatcher was still on the throne, I was studying business at college in the UK. Eighties unemployment had dipped and it seemed I was almost guaranteed a job. Many of my classmates were offered two...

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  6. Brand Flavors - a recipe for success?

    Posted by Scott Goodson on 24th Apr 2012

    So you already buy a particular brand. You like it…you trust it….you ‘auto-shop’. From the brand’s point of view – job done? Actually no. It’s one thing to get you to buy a brand. It’s another to keep you interested in it. And some...

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  7. Ideas Worth Sharing

    Posted by Kateryna Topol on 16th Apr 2012

    When fighting for ears and eyeballs we are also fighting for a reaching hand. The hand that pulls not only its wallet out of the pocket but takes out the smartphone and tells the world that they dig your brand. You can pay people to talk or you...

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  8. Restlessness of Visual Pollution and the Alternative Idea [Update]

    Posted by Mehdi Mollahasani on 16th Apr 2012

    As the restlessness of visual pollution continues to grow, more cities will join the movement to ban outdoor advertising. The first response from media companies has been to sue and try to repeal the laws.This has only increased the anger and the...

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  9. Want Brand Success? Make Your Customers Cry, But Don't Stop There

    Posted by Scott Goodson on 12th Apr 2012

    We all love things that make us laugh. Or that make us cry. Brands know this – it’s why there are tons of commercials which have really gone all out and not just tugged on our heart strings but really yanked them. Who could forget Google...

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  10. Which Brands Do You Really Trust?

    Posted by Liz Wilson on 12th Apr 2012

    It’s time for a truth check – when it comes to brands, which do you really, really, really trust? And by trust I don’t mean relying on them to give you a good product. I’m talking about the whole package here. According to the Values...

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