Case Studies

  1. Bodyform bites back with video apology to snarky comment

    Posted by Scott Goodson on 17th Oct 2012

    What do you do when your brand is suddenly exposed to scathing complaints or feedback on the web? How do you fight back when your reputation is at stake? In the case of female hygiene company Bodyform, you fight fire with fire...

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  2. Cultural Movements? It's just Puppy Love

    Posted by Scott Goodson on 10th Apr 2012

    I’d like you to meet Fiona. You may not have heard of this little dog – yet - but once you’ve watched the following video I guarantee that you’ll be telling everyone the story of this heartwarming hound, passing it on via social networks,...

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  3. How to market an Olympic Bid City or an EXPO Bid City to win

    Posted by Scott Goodson on 2nd Mar 2012

    How do you market a city to win the honor of hosting the Olympic games? How do you overcome obstacles and win the right to host the world’s EXPO? There is of course a tremendous amount of effort that goes into the marketing...

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  4. Pampers - baby steps to movement marketing

    Posted by Jim Stengel on 23rd Jan 2012

    There's a new movement afoot, a new way for the world to do business. And it's inspired, in part, by Pampers. Yes, Pampers: the iconic American brand, the first mass-market disposable diapers, a product that many of you probably waddled around in...

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  5. When controversy equals success

    Posted by Scott Goodson on 22nd Nov 2011

    Being controversial can make a campaign stand out and create a lot of buzz, and so when we created []( for non-governmental organization Nanhi Kali, which aims to provide underprivileged Indian...

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  6. The Smart way to market a car

    Posted by Scott Goodson on 31st Aug 2011

    Here’s a question: how do you turn something small into something big? Making one of the tiniest cars on the road stand out amongst its sizeable competitors was our challenge for smart USA. So what did StrawberryFrog do? We got smart. We...

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  7. Topless Jennifer Aniston Revealed

    Posted by Scott Goodson on 15th Aug 2011

    OK, let’s admit something... but let’s whisper it. Sex sells. There... I said it. And I know we all wish that wasn’t the case. We know it’s smutty... it’s a cheap shot at making us interested in a product... but let’s be honest. It...

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