Tips and Tricks

  1. How to get onto the advertising career ladder

    Posted by Scott Goodson on 20th Nov 2011

    You’ve set your heart on a career in advertising. You’ve seen the commercials and campaigns, and you’re full of great ideas – thinking ‘I could do it better’ is nothing new to you. So how exactly do you secure that all important first...

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  2. Time for some Tweet advice

    Posted by Scott Goodson on 25th Oct 2011

    If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first launch on Twitter, you may not even...

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  3. The secret of 'Like' Longevity

    Posted by Scott Goodson on 17th Oct 2011

    If you’re a brand on Facebook, how do you ensure you get fans to not only ‘like’ you, but keep on liking you? Facebook is one of the biggest platforms on the internet today. In order to secure like longevity, you have to not only have to...

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  4. How to build a strong following on Twitter

    Posted by Scott Goodson on 11th Oct 2011

    Building a good following on Twitter is like sparking a Cultural Movement in itself. You have to add real value to your Twitter account, giving people a valid reason to follow you. But achieving a decent number of followers isn’t as easy as you...

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  5. So about this 'Facebook' thing...

    Posted by Scott Goodson on 9th Oct 2011

    Ok, most brands these days have a Facebook page. But is it achieving all it could be? If you’re just social networking as a ‘me too’ exercise then you’re missing a huge trick. Not in terms of sales – Facebook isn’t a site that’s...

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  6. How to get ahead in advertising

    Posted by Scott Goodson on 6th Oct 2011

    Think back to 1989. A young executive struggles to make his mark in the advertising world, tasked with coming up for a slogan for a new pimple cream product. Sounds like a plot from a movie? It was. But the pimple principle is still the same. How...

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  7. The rules of Cultural Movement Marketing

    Posted by Scott Goodson on 5th Oct 2011

    Once a brand has a successful Cultural Movement, it can achieve anything. But for a Cultural Movement to truly work, there are some key golden rules you have to follow. Start from within... the very core of a Cultural Movement should always come...

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