Want to learn about Cultural Movements?
Welcome to Uprising
In the world of marketing and advertising, everyone strives for one thing - to stand out from the crowd. But how about instead of separating ourselves, we bring this crowd together? We unite them in a common cause. We share their interests. We ignite their passions. And in doing so, we create a Cultural Movement, which achieves far more than any typical marketing or advertising campaign ever will. Curious? Want to learn more? Then join us. Become an Upriser and be part of something big. Join the Uprising…
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How to Survive in Advertising
A lot of extremely credible, and no doubt, scientifically-tested rules that apply to horror movie survival can be used to ensure our own advertising industry longevity. I'll get back to that in a minute. First, we must be aware of another...
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Bodyform bites back with video apology to snarky comment
What do you do when your brand is suddenly exposed to scathing complaints or feedback on the web? How do you fight back when your reputation is at stake? In the case of female hygiene company Bodyform, you fight fire with fire...
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Slacktivism. Or How We Support Without Real Support.
A LIKE should never be just a LIKE and a ReTweet should never be just a ReTweet. Cause related social media ask should entail tangible outcome to each action should it be donation or viral promotion.
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Instagram - are you a fan?
In 2012, human beings are now beginning to embrace social media and introduce it into their day-to-day life. But just when we are beginning to get used to tweeting each other and liking interesting things, a new social network has come to a head...
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The role of humor in social media for business
Everyone likes a good laugh. No matter what part of the globe you are from, household income, age… whatever someone’s circumstance, humor is part of human nature and the one thing we all appreciate and like to enjoy every day, on and off line...
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Social Networking’s Gender Gap
When it comes to social networking practices and preferences, the gender gap is alive, well…and huge it seems. A recent infographic by data journalist and information journalist David McCandless noted stats on how men and women differ as to the...
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Uprisings: Big In Russia
The book "Uprising" by author and Founder of StrawberryFrog, Scott Goodson, is wonderful and inspiring. He is a pioneer. I would like to share my thoughts about the thinking in this book and the insights Scott provides on movement marketing...
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'Anti-ad' movement hi-jacks hoardings
You know that billboard you drive past every day? Don’t be surprised if tomorrow it looks somewhat different. A new global guerrilla movement to fight against brand intrusion is literally taking it to the streets in the UK and pasting over...
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Build it right and they will come
Much is discussed about the need for brands to have a social media presence and engage on networks like Facebook, Twitter, Pinterest, etc. More and more companies are also seeing the value, and ROI, of building and nurturing their own online...
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China and its uprising social media revolution
Interesting to hear on Radio4 this morning about China and its social media revolution. Apparently more than 300m people are signed up to Sina Weibo, China's own version of Twitter. The service is being heralded as a 'new wave of self expression'...
