Build a brand and change
The world by sparking
By Scott Goodson
You’ve joined the Uprising and started to learn about movement marketing, now you can buy the book and learn from the founder of the world’s first cultural movement agency, StrawberryFrog. Scott Goodson’s first book is available to pre-order at Amazon and Barnes & Noble.
What People Say
“ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers. ”
“ Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service or craft. I call that a winning strategy.”
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“ One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. For any challenger needing to change the conversation about their category, Scott’s blueprint for creating, enabling and respectfully flourishing in a movement is essential stuff.”
“ Until now, cultural movements have been sporadic and random. Uprising reveals an insider’s look at how these movements actually occur — and, how to make them happen for your brand and your purpose.”
More about the book
There’s a cultural movement gathering steam in the marketing world right now and, funnily enough, it has to do with… movements. Large marketers have recently begun to shift some of their marketing focus to find ways to connect with cultural movements that are happening throughout the globe, and create strategies that go way beyond traditional advertising in terms of connecting with people and their passions.
This type of ‘Movement Marketing’ is the new way forward for anyone trying to gain market share and earn customer loyalty. Beyond that, it can provide a way for businesses to connect more deeply and maybe even be part of something worthwhile. This is where ‘Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry as we know it.
A portion of the book sales will be donated to Nanhi Kali - Educate Girls www.the-girl-store.org