How To

Book Cover - How To Build A Brand And Change The World By Spaking Cultural Movements

Build a brand and change
The world by sparking
Cultural Movements

By Scott Goodson

You’ve joined the Uprising and started to learn about movement marketing, now you can buy the book and learn from the founder of the world’s first cultural movement agency, StrawberryFrog. Scott Goodson’s first book is available to pre-order at Amazon and Barnes & Noble.

What People Say

Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers.

Guy Kawasaki, author of Enchantment and former chief evangelist of Apple.

Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service or craft. I call that a winning strategy.

Daniel H. Pink, author of Drive and A Whole New Mind
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One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. For any challenger needing to change the conversation about their category, Scott’s blueprint for creating, enabling and respectfully flourishing in a movement is essential stuff.

Adam Morgan, author of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Until now, cultural movements have been sporadic and random. Uprising reveals an insider’s look at how these movements actually occur — and, how to make them happen for your brand and your purpose.

Sally Hogshead, Author of Fascinate and creator of
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More about the book

There’s a cultural movement gathering steam in the marketing world right now and, funnily enough, it has to do with… movements. Large marketers have recently begun to shift some of their marketing focus to find ways to connect with cultural movements that are happening throughout the globe, and create strategies that go way beyond traditional advertising in terms of connecting with people and their passions.

This type of ‘Movement Marketing’ is the new way forward for anyone trying to gain market share and earn customer loyalty. Beyond that, it can provide a way for businesses to connect more deeply and maybe even be part of something worthwhile. This is where ‘Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry as we know it.

A portion of the book sales will be donated to Nanhi Kali - Educate Girls

Scott Goodson

More about the author,
Scott Goodson

Scott Goodson is founder and chairman of the world’s first cultural movement agency, StrawberryFrog. Scott co-founded StrawberryFrog offices in New York, Amsterdam and Sao Paulo. With over 25 years of innovation and brand building experience, Scott has worked with some of the globe’s most iconic brands and is among the leading thinkers in his field. A passionate advocate for creativity, Scott regularly speaks at global conferences, helping others to learn about movement marketing.

He has spoken at Columbia, Cambridge and IMD and has written countless articles for major publications about marketing innovation, contributes to a number of high profile online communities and maintains his own popular blog and column on He has been interviewed by The Economist, CNN, CNBC, The Wall Street Journal and the New York Times.

His new book aims to help aspiring advertisers and the entire marketing industry learn how to build a brand and change the world by sparking cultural movements.