The role of humor in social media for businessPosted on 6th Aug 2012 by Sylvia O'Hagan in Tips and Tricks
Everyone likes a good laugh. No matter what part of the globe you are from, household income, age… whatever someone’s circumstance, humor is part of human nature and the one thing we all appreciate and like to enjoy every day, on and off line.
The enjoying and sharing of humorous jokes, visuals, anecdotes and videos is a big part of social media activity in our personal lives, but what should be its role in business? Should humor content be a part of your company’s social media campaign?
The experts say yes, but with crucial caveats. Reasons why you should consider using humor in your campaign include the fact that humor can serve to humanize a brand, prompting your audience to a different mindset about your product, services and company image. Humor also works well to get people’s attention and appeal to their emotions, two factors that will increase the likelihood of viewers remembering and sharing your content.
Bottom line is that humor is enjoyed and shared for a reason, and your brand should consider its benefits when planning all your social media content – with special care. Before you hire that comedy writer or start sharing those puns however, we offer these fun facts to consider…
- All Funny, All the Time? – Not!: The best use of humor in social media campaigns is when the brand sprinkles in humor on occasion and with reason and cause. Humor should not be the basis of your campaign for that will be awfully hard to maintain and set you up for inevitable bloopers.
- Know Your Brand’s Laugh Quotient: Obviously, certain brands just don’t lend themselves to humor. We’re thinking the healthcare and financial fields can’t successfully do funny, as can’t any heavily regulated industry.
- Nix the Hot Topics: Just as would do at any dinner party, there are certain topics best not to discuss, let alone joke about. Stay away from anything having to do with politics, religion, race, gender, sex or sexual orientation. And of course, keep it PG rated at all times. Better to be on the safe side than risk offending anyone.
- Humor is in the Eye: While everyone loves a joke, what people think is funny, or not, is very subjective. To successfully interject humor with universal appeal into your social media campaign, make sure it is consistent with your brand’s messaging and philosophy to appeal to all its stakeholders, and test, test, test what you think is funny first before releasing it.