Tips and Tricks
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The role of humor in social media for business
Everyone likes a good laugh. No matter what part of the globe you are from, household income, age… whatever someone’s circumstance, humor is part of human nature and the one thing we all appreciate and like to enjoy every day, on and off line...
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Channeling Sterling Cooper Draper Pryce
An episode of Mad Men this season had copywriter Peggy Olson left in charge of pitching – unsuccessfully – an ad campaign for Heinz beans. This was round two for the renowned TV ad agency, after Peggy’s original bean ballet idea was shot...
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Cultural Events = Cultural Movements
There’s now officially less than 100 days until the world’s attention focuses on London and the 2012 Olympics. Of course any major sporting event – whether the Olympics or the Superbowl - is a golden opportunity for brands to race ahead not...
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Want Brand Success? Make Your Customers Cry, But Don't Stop There
We all love things that make us laugh. Or that make us cry. Brands know this – it’s why there are tons of commercials which have really gone all out and not just tugged on our heart strings but really yanked them. Who could forget Google...
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Want to get noticed? Go viral
When it comes to getting noticed these days, the art of persuasion or shouting out your brand messages simply won’t cut it anymore. Today – thanks to the Internet and its impact on our daily lives, if you want to grab attention, you have to...
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How to have power and influence on the web in 2012
Let’s face it. 2011 has been one of the most eventful years to date. It’s been a time of numerous uprisings, protests and upheavals. But what’s really interesting and different about uprisings today is that individuals are starting their own...
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How to create future brands
Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow, increase or stop depending on each brand’s...
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Want brand success? Make them love you
Forbes recently revealed its Brand Keys Loyalty Leaders 2011, something that independently measures brand loyalty to see which products consumers seem to love the most. Top of the list was Amazon, Apple, Facebook and Samsung followed by Zappos,...
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Become a Social Business
With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online. They’re setting up...
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Let's connect through Social Media
Social media is a great tool, and a brilliant advance in the capabilities of the internet. It’s has also become big business for people trying to sell their products through it. This can be a massive mistake and plenty of people do it the wrong...
