Blog
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Happy Sixth Birthday Twitter and how you've shaped the world
Oh how they grow up so fast. One minute we were asking ourselves 'What's all this Twitter nonsense all about?', the next we're looking back on six years of tweets, follows, lists and unfollows. Six whole years of micro-blogging that has brought...
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The word on the street
The Arab Spring. Occupy Wall Street. The London Riots. All of these events and many more – good and bad – seem to have at least one thing in common; the way in which ideas have been shared through social media. But mass movements have been...
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Movements in 123 to win an iPad3
What exactly is a Cultural Movement? An ongoing relationship between brand and consumer? A shared passion to make a change for the better? Or just a clever way for a brand to get you involved and ultimately buy their product? It's all of the above...
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The Ups & Downs of Kony 2012
Kony 2012 is a beautiful and well-published documentary that tells the amazing and inspiring story of this movement. The documentary received 60 million views on YouTube in just four days and became a worldwide trending topic on Twitter. There has...
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Kony 2012 - a movement to help the 'Invisible Children'
There’s a movement spreading across the web right now in the form of a documentary film and campaign, which hopes to raise support for the arrest of Ugandan rebel leader Joseph Kony. Called Kony 2012, the film was made by 'Invisible Children'...
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You've joined the Uprising, now buy the book!
UprisingMovements.com is a free, online community designed to teach you about movement marketing and how to spark cultural movements. It was something I wanted to launch to help others in the advertising industry, creating a place where we could...
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If you're not paying for it, you become the product
The internet continues to evolve and with it our privacy continues to be a matter of debate. It was once taken for granted by people who worked in advertising that a person’s privacy was paramount. Then some advertisers broke that trust and...
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The Rise of the Employee Brand
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...
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James Franco x 7 For All Mankind Jeans
Apparently James Franco's hidden talent is directing youthful, hipster-esque, raunchy short videos for 7 for All Mankind's latest campaign. I spotted the brand's newest ad in this month's Vogue...
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The rise and rise of Pinterest and our love of Digital Curation
There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about. It allows you to easily share visual things you’ve discovered online with your...
