Posts by Scott Goodson → Page 4
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Hop to it and Save the Frogs!
Love wildlife? Want to preserve endangered species for generations to come? Frogs need your help! A movement is gathering momentum here in the States to ‘Save the Frogs’. Founded in 2008, it’s America’s first and only public charity...
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Want brand success? Make them love you
Forbes recently revealed its Brand Keys Loyalty Leaders 2011, something that independently measures brand loyalty to see which products consumers seem to love the most. Top of the list was Amazon, Apple, Facebook and Samsung followed by Zappos,...
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Power to the People - an online movement against Search
Watch out Google, Bing and Yahoo! There’s a new search engine in town. And it’s starting a movement all on its own, giving the power of search back to the people. Called YaCy (pronounced “Ya See”), the new rival is backed by free software...
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Become a Social Business
With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online. They’re setting up...
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Black Friday comes early for US shoppers - but has it worked?
Black Friday started earlier than usual this year with some retailers opening their stores on Thanksgiving night to try and lure Christmas shoppers to snap up their bargains. Of course, we’ve been used to shops opening for business as early as...
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Is brand loyalty the core to Apple's success?
Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe. Of course, it didn’t help that Apple...
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When controversy equals success
Being controversial can make a campaign stand out and create a lot of buzz, and so when we created [www.the-girl-store.org](http://www.the-girl-store.org) for non-governmental organization Nanhi Kali, which aims to provide underprivileged Indian...
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How to get onto the advertising career ladder
You’ve set your heart on a career in advertising. You’ve seen the commercials and campaigns, and you’re full of great ideas – thinking ‘I could do it better’ is nothing new to you. So how exactly do you secure that all important first...
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Who's profiting from the Occupy Wall Street movement?
Whether OWS will ultimately have an impact on the issue of income inequality is hard to say. But one thing it has already achieved is to awaken in people to the power of movements. I believe many who’ve watched what transpired in Zucotti Park...
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Co-optedalism - cashing in on the Anti-Consumerist Movement
What is the power of movement today? What kind of impact can movement marketing really have? How does a movement protect itself as it evolves and more and more people join the ranks around the planet? Occupy Wall Street (OWS) is a good yardstick...
